The Panty Drop Relaunch

A new look for subscription underwear

A note from Julie, Panty Drop founder:

Change is good. I’m a big believer in periodically switching things up. It’s too easy to get stuck in a rut where momentum keeps you doing the same things over and over again because they are familiar. Stepping out of that cycle opens up new possibilities and ushers in a new phase of creativity. Rebranding a business is no different. With Panty Drop’s re-brand comes a few exciting things – first, a new logo and look; second, a new subscription underwear website with added customer account features; and third, the launch of our Giving Program.

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pink lace hipster bikini

Why I Started Panty Drop

Stay Effortlessly Sexy, and Make a Difference

We’re busy. Whether it’s demands from friends, family, or work, we can sometimes forget to take care of ourselves. When I started Panty Drop, I was working for a startup in San Francisco, and I had absolutely no time to do much of anything for myself. As you might imagine, shopping for underwear fell to the bottom of my to-do list. Continue reading