What’s the deal with sizing?

Did you know that a lot of sizing problems started with mass production and vanity sizing? Check out our video by our Head of Design & Product Development, Dr. Deb Christel and read her blog for more details. First, What is Vanity Sizing??? Vanity sizing is a psychological marketing method that involves labeling a size […]

Building a Business

Why I Started Panty Drop

Whether it’s demands from friends, family, or work, we can sometimes forget to take care of ourselves. When I started Panty Drop, I was working for a startup in San Francisco, and I had absolutely no time to do much of anything for myself. As you might imagine, shopping for underwear fell to the bottom of my to-do list.